Carol Jones
Strategic Marketing  ·  AI Marketing Systems  ·  Systems Thinking
Strategic Marketing
Marriott  ·  IFA  ·  US News
Bonvoy black card
Cobrand campaign
All stars
Mexico co-brand launch
US News content tracker
IFA content calendar
International cobrand naming strategy
Gift card evolution strategy
EFC strategy
Education user personas
IFA emails and AI strategy
US News landing page
Campaign strategy
and brand execution
at enterprise scale.
Strategy.
Brand.
Campaigns.
Scale.
Systems Thinking
Marriott  ·  IFA
INsider newsletter
Events & Marketing Update
Marriott CRM email program
Gift card promotions
Associate Earn program
Marketing impact stats
SMS marketing program
Marketing process flow
Monthly updates
IFA content
US News award
LTO cobrand
Built the process.
Grew the team.
Infrastructure that lasts.
Process.
Infrastructure.
Operations.
Systems.
AI Marketing Systems
OTMA  ·  Local Business
OTMA Instagram growth
Marriott brand loyalty
Marriott international
IFA social media strategy
Street-level view
OTMA about us
US News homepage
Marriott credit card
AI-powered systems.
Built once,
running every week.
Build.
Run.
Scale.
Repeat.
Carol Jones
Strategic Marketing  ·  AI Marketing Systems  ·  Systems Thinking
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